The Englishman went into the final round at Crans-sur-Sierre Golf Club four shots behind Hend after dropping a shot in the final three holes of his third round on Sunday morning.
He had caught Hend by the eighth and when he birdied the 14th, 15th and 16th, he had a two-shot lead before a bogey on the penultimate hole left him back in a share of top spot at 14 under.
Hend lost this event in a play-off to Alex Noren last season and he suffered more late heartbreak in the mountains, with Fitzpatrick parring the third extra hole to take the title.
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The Omega European Masters is contested in Crans-sur-Sierre Golf Course in Switzerland. Previous winners include Spanish golfing legend Seve Ballesteros, 2018 Ryder Cup captain Thomas Bjørn, as well as numerous Major Champions including Sir Nick Faldo, Ernie Els and Sergio Garcia. Two-time Major Championship winner John ‘Long John’ Daly has confirmed that he will be competing against defending champion Matthew Fitzpatrick who, in 2017, beat Scott Hend in a play-off after a thrilling final-day battle to win his fourth European Tour title.
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